One of the many challenges content marketers face is having to continually create new content and none of us really have the luxury of time to make content among the other million things on our to-do list. Don’t even get us started on emails catchups. Let’s face it, creating engaging and unique content from scratch is a particularly time-consuming task. We have amazing tools at our disposal such as our all-time favourite Photoshop however for such a high-powered tool, beginners may have a hard time even knowing where to begin! Luckily, there’s an easy-to-use solution that is disrupting the creative world and that is Canva.
Can We Do More with Canva or Photoshop?
Canva is a free online graphic design application with over 10 million users to date, offering a simple and DIY solution to create high-quality images and material. Un-like the mainstream power tools of the entire Adobe Suite, Canva has a low barrier to entry due to its accessible in-built interface. Gone are the years needed to spend obtaining a design degree, the platform allows the possibility for everyone to be able to create eye-catching visuals, especially from their wide range of ready-made templates, graphic design assets and high-quality collection of stock imagery and videos.
It’s however agreeable with creative professionals around the world that we just cannot give up our mainstream powerhouse. Positioned as a foundational and industry-standard tool, Adobe Photoshop offers advanced features for a range of more intensive editing uses. One thing that Canva does not offer is photo manipulation. An aspect that can cross deeper limitations that Canva has and help further elevate your marketing assets. But then again, with the greater complexity of Adobe’s advanced interface and the added cost to use, how much time and investment are we willing to throw to make it over this steeper learning curve?
Is Canva a Cookie-Cutter Platform?
We all know the daunting feeling of having to remain original and unique with our creative content. Often we hit a wall and need to look around for that inspiration to kick us into high gear. With Canva’s most useful feature of ready-made templates and resources, Canva offers a pool of ideas to be used at our ease. However, with more people sharing the platform will we able to avoid falling into the trap of repetitive designs? Unless Canva regularly implements asset updates, as more designs are made with the templates, it’ll become even more recognizable online. There is a definite high change that it eliminates any brand uniqueness once businesses start sharing the exact same content.
On the other hand, Photoshop allows the creation of far more unique designs due to the extensive library of tools that is constantly built with newer features that enhances the creative capabilities and optimization of any designer. The flexibility that Photoshop offers can definitely not be overlooked and this aspect in itself is such a huge benefit when it comes to remaining original with content.
While both Adobe Photoshop and Canva offer strong features, we cannot deny the limitations that come with both. As said, to each their own. On one hand, Photoshop allows the high functionality and ability to design whatever creative vision comes to mind that Canva isn’t able to offer. On the other, that functionality comes with an extensive amount of time and investment needed to be able to achieve anything close to what the features allow us to do.
A couple of years ago, Canva was the newest and hottest thing in design software. But now that it’s been out for a while, some people are starting to ask the question: Does this mean Photoshop is dead? The answer is no - not by any means. So what does this all mean? Is there room for both programs or will one eventually take over the other entirely? We know the pitfalls and strengths of both programs really well here at MarketPartner and would love to chat about how we can help you get where you want to go with your marketing strategy. In the long run for entrepreneurs and content marketers alike, we just want to get stuff done and be able to have a month’s worth of decent marketing assets without taking a literal month. What do you think? Leave a comment below and let us know your $0.02.