Mr. Vain, a modern pan-Asian restaurant inspired by the vibrant energy of 90’s New York City, reflects a bold, urban spirit that sets it apart. MarketPartner developed a sleek and contemporary brand identity that captured the restaurant’s unique fusion of cultures and flavours. This rebranding effort focused on creating a distinct visual presence, from logo design to colour palettes and typography, ensuring consistency across all platforms. In tandem with the new brand identity, we executed a targeted digital marketing campaign to boost Mr. Vain's visibility.