Best Practices for Instagram Highlight Covers & Story Archives for your restaurant

Make your IG profile simple, clear, and ready to convert

Your Instagram profile is the front door to your venue. If it looks clean and inviting, people will want to come in. That’s where highlight covers and story archives make a big difference.

You don’t need to overthink it. Just follow a few basics and you’ll make your page feel fresh, organized, and professional.

Why Highlights Matter

Highlights help customers:

• Check your menu

• See what your space looks like

• Decide if they want to visit

  
  

They’re fast, easy to view, and tell your story.

“If it looks messy, they’ll leave. If it feels clear, they’ll book.”

What to Include in Your Highlights

Here are the 5 essentials:

1. Menu – Show off your food and drink

2. Venue – Let people see the space

3. Events – Past events, upcoming promos

4. Functions – Group bookings, packages

5. Vibe – Smiling faces, full tables, clinking glasses

   
   
   
   

Highlight Cover Tips

• Use icons, not photos

• Stick to one colour (match your brand or choose a clean neutral)

• Keep text short (1 word max or none at all)

• Make them all the same size and style

Instagram Page and Highlights

Story Archive Tips

• Save great stories to reuse

• Pull the best ones into highlights

• Refresh highlights every month or so

• Add new ones when you run a special, shoot new content, or throw an event

Quick Fix Checklist

✅ Highlights are branded and simple✅ Nothing looks old or out of date✅ Everything is easy to understand✅ Top 5 topics are covered✅ Feels clean and binge-worthy

Reminder:

“People judge in seconds. Highlights help them trust you—fast.”

This doesn’t have to be fancy. Just make it easy for people to see what you offer. If they like what they see, they’ll stick around. And when they stick around, they book.