Brisbane Fashion Week is an annual sell-out luxury event unearthing Brisbane's emerging fashion designers and collaborating with the likes of Range Rover and Moët & Chandon. For Brisbane Fashion Week, we crafted a comprehensive branding and marketing strategy that encompassed every facet of the event’s identity. From designing a bold, striking logo to developing a cohesive brand identity, we ensured the event stood out in the competitive fashion landscape. Our strategic approach included the creation of impactful marketing materials that enhanced visibility and engagement across all channels. By aligning the brand’s visual elements with a clear strategy, we elevated Brisbane Fashion Week's presence, successfully attracting a stylish, fashion-forward audience and drawing the attention of key industry influencers.